Samsung Series 7 RU7400 43" 4K Ultra HD Smart TV Wi-Fi Black

Crystal, clear, lifelike colour
Dynamic Crystal Colour
With more than one billion colours - 64 times more than conventional UHD TVs - the Dynamic Crystal Colour display delivers picture-perfect results every time.

True 4K colour & clarity
Don't settle for anything less than True 4K colour and clarity. Samsung delivers the pure colours, sharp contrast and brightness expected from the latest 4K resolution standards.

UHD Dimming
Experience better shadow detail and more accurate colour with UHD Dimming technology, that independently adjusts tone, brightness and sharpness. Dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional quality.

Bixby on TV
Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and home.

Discover picture detail like never before
Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.

Less time searching and more time watching
Universal Guide
Spend less time searching and more time watching, with tailored recommendations. Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.

UHD Processor
Relax with a TV that adapts to give you the very best 4K picture.

Clean Cable Solution
Banish messy cables from sight, for a distraction free viewing experience.
* Actual product may differ from image shown. Please see our product gallery.* This feature does not apply for 43 inches.

Slim Design
A TV designed to look elegant from every angle, with a design that gives you less TV and more picture.
* Actual product may differ from image shown. Please see our product gallery.

Smart Home
Control your compatible smart devices from the comfort of your sofa for a more connected home. Works with Bixby, Alexa, Google Assistant and connect through SmartThings*.
* Compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice.

All your content and connected devices in one place
Enjoy simple and intuitive control of everything with just one remote. Say goodbye to multiple remotes lined up on your coffee table. Your one Remote allows you to access all your content and connected devices in one place. You’re only ever 3 clicks from your favourite shows.*
*Some apps may not be available at launch. App providers can be withdrawn from the product at any time and without notice.

Samsung Series 7 RU7400, 43", 3840 x 2160 pixels, LED, Smart TV, Wi-Fi, Black